Leveraging Your Marketing Dollars: Part 2

This is part 2 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success) Building Your Walls: Marketing Tools When it comes to creating your marketing tools, it’s important to know your audience.  The audience you serve is...

Leveraging Your Marketing Dollars: Part 1

(This is part 1 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success) Building Your Foundation: The Case for Support The Case for Support is a document that explains the need for your work as an organization, the impact you...

Leveraging Your Marketing Dollars: Part 3

This is part 3 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success Decorating The Outside: Building a Cohesive Brand Identity What is a brand? It’s not just your logo, tagline, or a particular graphic. These items are all...