Annual Giving

Annual fundraising is fundamental.

Annual Giving

Annual fundraising is fundamental. Raising more money each year means you can impact more people and impact them more profoundly. Success here involves more than just building a bigger mailing list, or hosting just the right event. You’ll raise more money when you build quality relationships with donors who care about your mission.

We partner with you to:

  • Assess your current fundraising practices
  • Implement efficient tools and processes to do the work
  • Create opportunities for new donors to learn about your mission
  • Cultivate your existing donors to higher levels of giving
  • Teach your board to engage in community outreach
  • Build quality relationships that transform donors into passionate advocates for your cause

Learn more about our Annual Giving services

Annual Giving Leadership

Mary Sumners | Vice President of Annual Giving

You’ll be amazed by how much your organization can accomplish when you build closer, better donor relationships. Don’t just take our word for it…explore some examples of the results our clients have achieved in annual fundraising.

Literacy Center of West Michigan

When we began working with the Literacy Center, they had a very strong grant-writing function, but a very small donor database. We worked with them to implement our complete model of annual fundraising.  That work included:

  • Creating a case for support
  • Identifying entry-level opportunities for new donors to learn about the mission
  • Creating and implementing a calendar for donor communication
  • Revitalizing their donor events by making them mission-centric
  • Cultivating donors to give at their highest level
  • Engaging volunteers to solicit gifts and be ambassadors for the organization

Through this work, the Literacy Center achieved impressive fundraising growth:

  • Tripled the number of donors giving $1,000 or more annually
  • Building a culture of donors who give of the financial resources as well as their time through volunteering
  • Increased their donor base by almost 50%

Baxter Community Center

Baxter engaged Kennari Consulting to work with them on a thoughtful and comprehensive donor retention and renewal strategy.  We assessed their status, and them helped them implement a holistic plan based on our annual fundraising model:

  • Continue to cultivate campaign donors and convert them to annual givers
  • Renew the donors who had become connected with Baxter during the public phase of its campaign
  • Expand opportunities for new donor relationships through events
  • Train their board to successfully promote the organization’s mission

Baxter succeeded in its goals.  They are serving twice as many families now with emergency food and clothing resources as they did in 2007.  They have also been able to expand their Childcare Program by 60%, and serve 400 more people annually in the Holistic Health Clinic thanks to the steady support they receive from donors through their robust annual giving work.