A Guide to Relationship-Based Fundraising
Cultivation practices from an industry expert.
The Giving Garden: How nonprofit organizations can maximize donor giving through customized cultivation pathways
This book will help everyone — nonprofit executive and fundraising staff, board members, and fundraising volunteers — move from transactional to relationship-based fundraising. These steps will connect donors to the organization’s mission in unbelievable ways. Fundraising will take on new significance as those involved rediscover the joy of raising money for the organization they love.
“Kennari Consulting assisted the Grand Rapids Symphony with reaching ambitious and aggressive donated revenue goals. Kennari’s formula of versatile services, targeted solutions, and local relationships helped increase our annual operating revenue, endowed funds and build a planned giving program.”
Special Advisor to the President for Foundation Philanthropy
Grand Rapids Symphony
About the Author: Sandi Frost Steensma has been involved in fundraising for more than thirty years. She founded Kennari Consulting, one of Michigan’s largest full-service consulting firms, in 2007. She and the talented team at Kennari Consulting have worked with well over three hundred clients since 2007, helping them raise more than one billion dollars in both campaign and annual fundraising. Sandi also has thirty years of parallel experience in public service. That knowledge gives her a comprehensive perspective and valuable insights for structuring projects to align private and public funding. Sandi and her husband, Ron, reside in Michigan and spend their summers on Mackinac Island. She is an avid hiker, biker, and traveler who has explored many parts of this beautiful world.