by Jaime Van Essen | May 13, 2026 | Annual Giving, Donor Database
In 2025, online giving didn’t just grow – it surged. According to the newly released 2026 M+R Benchmarks, average online revenue increased by 15% last year, with many nonprofits seeing gains of a third or more. The message is clear: the digital donor is...
by Jaime Van Essen | Jan 14, 2026 | Annual Giving, Donor Database, News & Articles
A new year offers more than a clean slate – it’s a chance to pause, review, and set your development plan up for success. Before launching into 2026 goals, take a moment to close out 2025 and let your data inform your next steps.Here are 4 tips to help you do...
by Jaime Van Essen | Sep 2, 2025 | Industry Trends
Text messaging (SMS) can be a powerful tool for your organization to connect with your community of followers. Whether you’re sending event reminders, appeals, or quick updates, SMS offers a fast, personal, and effective way to engage your audience. But before diving...
by Jaime Van Essen | May 28, 2024 | News & Articles
If you’re mailing any sort of fundraising appeals, it’s likely that you’ve been asked to segment the mailing list according to your database audience. Segments offer a few benefits, including making your audience feel like you know them and talk to them accordingly...
by Jaime Van Essen | Feb 8, 2024 | Industry Trends, News & Articles
Over the next few months, Google and Yahoo email platforms will begin enforcing new requirements for bulk email senders. This is an effort to reduce some of those pesky spam, phishing, and fraudulent email messages that sneak past current filters. Effective February...
