If you’re mailing any sort of fundraising appeals, it’s likely that you’ve been asked to segment the mailing list according to your database audience. Segments offer a few benefits, including making your audience feel like you know them and talk to them accordingly...
![Appeal segments: why they’re important in your database](https://kennariconsulting.com/wp-content/uploads/2024/05/pexels-natri-129208-1080x675.jpg)