by Mary Sumners | Jan 31, 2017 | News & Articles
Donors renew at a predictable rate depending on the number of times they have provided the organization with a philanthropic gift. First time donor renewal rates should be 25-50%, second time donor renewal rates should be 50-75%, and multiple time donor renewal rates...
by admin | Dec 28, 2016 | News & Articles
The seventh annual 2016 Burk Donor Survey, studying American’s philanthropy and how fundraising practices affect non profit organizations, provided a few key take away points for Kennari Consulting. In 2015, donors responded most often — 44% of the time...
by Steve Ozinga | Jun 18, 2015 | News & Articles
In a recent study, Dr. Russell James debunks the myth that Planned Giving erodes annual fund giving. In fact, the exact opposite is true. Pentera’s Planned Giving blog, PGBuzz, provides a nice overview of the findings: Planned gifts, rather than cannibalizing annual...
by admin | May 21, 2014 | News & Articles
This is part 3 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success Decorating The Outside: Building a Cohesive Brand Identity What is a brand? It’s not just your logo, tagline, or a particular graphic. These items are all...
by admin | Feb 18, 2014 | News & Articles
Donor communications should be intentional. They should validate the donor’s decision to contribute and build inclination for future gifts by demonstrating mission achievement. eNewsletters are a great way to communicate to your donors because they are low cost and...
