The seventh annual 2016 Burk Donor Survey, studying American’s philanthropy and how fundraising practices affect non profit organizations, provided a few key take away points for Kennari Consulting.
In 2015, donors responded most often — 44% of the time — to direct mail. Online giving, at 29%, was second.
Kennari take away: Direct mail matters – make it a priority!
“Giving back” is the strongest motivator for volunteerism. The survey also found that most respondent volunteers were already donors.
Kennari take away: Ask your donors to become volunteers and not just the other way around!
Compared to 2014, donors gave more in 2015 because:
- Their personal financial situations were stable or improved.
- A specific nonprofit(s) impressed them with their efforts.
- They responded to a special request.
- They joined a recurring giving program.
Kennari take away: Promote monthly giving to your donors!
The number one way donors research nonprofits is by spending time on their websites. They are influenced to give when they find information – evidence-based info – quickly.
Kennari take away: Make sure your website clearly and effectively communicates your mission achievement!
Please contact us if you’d like more information regarding the Burk Donor Survey.