Kennari President and CEO, Laura Kruisenga, recently presented a webinar with our partner QGiv on the Basics of Donor Segmentation. Based on the response we know that this is a hot topic and one that can help many. Some of the valuable insights covered in the presentation can be found in the full blog article posted by QGiv.
A common barrier to segmenting is messy data - so if you need help getting your database in order, check out this tool that can be a guide to keeping database maintenance manageable.
Most importantly, just start somewhere! Whether you're brand new to segmenting or already doing a few groups, there are simple changes you can make that can have a big impact.
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