Often, fundraisers think that cultivation is purely about asking a donor for a specific amount of money. We disagree. The process of cultivation, when successful, means that when you meet with a donor, instead of saying, “We would like you to consider a gift of...
There are several things that make for a successful year-end campaign, but planning is likely at the top of the list! When you plan ahead, it allows you to be proactive in crafting a great letter, segmenting your mailing list well, getting your board involved, and...
Looking for a simple way to share your mission with your community? Isn’t it about time everyone knew how great you were and what services you offered? Hosting a regular, monthly tour at your organization can do just that. A tour is a simple point of entry event...
Plan your thank you like you plan your ask. As fundraising professionals, we all know that donors need a thank you when they make a gift. But what we don’t always spend enough time on is how to make that thank you special to the donor. At Kennari...
A third-party endorsement is becoming a must have for any nonprofit who wishes to stand out above the crowd; it’s the nod of approval for your organization from an outside source. It could be another organization you work with, an association to which you belong, or...
Kalamazoo Public Library’s OnePlace programing recently livestreamed “A Better Normal: Reimagining Nonprofit and Philanthropy with Vu Le,” where more than 300 people gathered virtually to challenge ineffective philosophies and practices in the non-profit and...
