by Steve Ozinga | Jun 18, 2015 | News & Articles
In a recent study, Dr. Russell James debunks the myth that Planned Giving erodes annual fund giving. In fact, the exact opposite is true. Pentera’s Planned Giving blog, PGBuzz, provides a nice overview of the findings: Planned gifts, rather than cannibalizing annual...
by admin | May 21, 2014 | News & Articles
This is part 3 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success Decorating The Outside: Building a Cohesive Brand Identity What is a brand? It’s not just your logo, tagline, or a particular graphic. These items are all...
by admin | Feb 18, 2014 | News & Articles
Donor communications should be intentional. They should validate the donor’s decision to contribute and build inclination for future gifts by demonstrating mission achievement. eNewsletters are a great way to communicate to your donors because they are low cost and...
by admin | Jan 27, 2014 | News & Articles
We all know how a new year’s resolution works for the majority of people… You’re all for it on January 1, the first week goes off with ease. Week 2, not so easy, but you still manage. In week 3 other priorities take precedence, and then week 4…. Resolution? What...
by admin | Jan 13, 2014 | News & Articles
Parrish Consulting and our clients enjoyed a very successful 2013. Following are a few reflections as we begin our 8th year of service. As always, we continue to focus on our client partners’ achievements, and think about ways to continue improving our mutual...
