Leveraging Your Marketing Dollars: Part 1

(This is part 1 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success) Building Your Foundation: The Case for Support The Case for Support is a document that explains the need for your work as an organization, the impact you...

LYBUNT? What language is that?!

When it comes to knowing who your donors are in your database, you may have heard of the term LYBUNT. Just in case you haven’t, a LYBUNT is a donor who gave “Last Year But Unfortunately Not This” Year. If you’re looking at your donation reports for 2012 and want to...

The Value of Third Party Endorsements

Donors support nonprofits for a variety of reasons. Some will give simply because they love what you do. Some appreciate knowing your impact on specific numbers of people. Others will give because of those reasons, but only when they get a closer look at your business...