Leveraging Your Marketing Dollars: Part 1

(This is part 1 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success) Building Your Foundation: The Case for Support The Case for Support is a document that explains the need for your work as an organization, the impact you...

Are your prospects casual observers? Or raving fans?

Before your board can work for you and help move your mission forward, you have to ensure the right people are on board.  You need diversity of skill set, connectivity, experience, and demographics.  Many Parrish Consulting clients are familiar with our board...

Chimp My Mail – 10 Tips For Your e-Newsletter

With printing and mailing costs continuing to soar, the value of email newsletters is also on the rise. Email newsletters are an easy way to quickly dispense news about your organization, incurring minimal costs. Colorful images, graphics and videos are a breeze to...

LYBUNT? What language is that?!

When it comes to knowing who your donors are in your database, you may have heard of the term LYBUNT. Just in case you haven’t, a LYBUNT is a donor who gave “Last Year But Unfortunately Not This” Year. If you’re looking at your donation reports for 2012 and want to...

The Value of Third Party Endorsements

Donors support nonprofits for a variety of reasons. Some will give simply because they love what you do. Some appreciate knowing your impact on specific numbers of people. Others will give because of those reasons, but only when they get a closer look at your business...