Leveraging Your Marketing Dollars: Part 2

This is part 2 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success) Building Your Walls: Marketing Tools When it comes to creating your marketing tools, it’s important to know your audience.  The audience you serve is...

Chimp My Mail – 10 Tips For Your e-Newsletter

With printing and mailing costs continuing to soar, the value of email newsletters is also on the rise. Email newsletters are an easy way to quickly dispense news about your organization, incurring minimal costs. Colorful images, graphics and videos are a breeze to...

Host a Tour and Drive Home Your Mission

Looking for a simple way to share your mission with your community?  Isn’t it about time everyone knew how great you were and what services you offered? Hosting a regular, monthly tour at your organization can do just that.  A tour is a simple point of entry event...

Excel the Enemy

Don’t get me wrong, I love excel as much as the next gal, and it can be a powerful tool in viewing and organizing data.  But it’s not meant to STORE donor data for non-profit organizations.  And it seems every organization I walk into has a secret (or maybe not so...