Capital Campaigns are a wonderful way to help organizations take a big step forward in meeting their mission. They can also take a long time to complete, which may lead to donor and volunteer fatigue. To keep campaign success at the forefront, consider creating a newsletter for your campaign “insiders.” A newsletter helps volunteers stay focused and reminds donors of the impact of their dollars.
A campaign newsletter template should include:
• Volunteer Highlight – Recognizing a dedicated volunteer not only shows your appreciation, but also motivates others to get involved. Highlight the most recent house-party host, or the volunteer who has set up the most meetings or someone who’s been especially active in spreading your message.
• Donor Highlight – When possible, give an update on a recent gift or grant. Showcasing donor support helps reinforce momentum and demonstrates that the campaign is gaining traction.
• Campaign Progress/Milestones – Share recent wins—even if they’re not financial. This could include a successful event, a speaking engagement, the number of new donors, or any other key indicators of campaign progress.
• Easy Ways to Support/Action Suggestions – If the newsletter is going to both volunteers and donors, there should be some suggestions for how they can support your work at that time. Perhaps they could bring someone on a tour or reach out to local legislators to support a pending proposal.
Remember, while your campaign is likely top of mind for you, your volunteers and donors need regular, thoughtful touchpoints to stay connected and energized. A well-crafted newsletter is a great way to keep them aligned with your mission, remind them of the impact they’re helping create, and empower them to bring others along. Your newsletter can be the tool they need to help you meet your goals!
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