e-Newsletters: Best Practices and What to Avoid

Donor communications should be intentional. They should validate the donor’s decision to contribute and build inclination for future gifts by demonstrating mission achievement. eNewsletters are a great way to communicate to your donors because they are low cost and...

New Year’s Data Resolution

We all know how a new year’s resolution works for the majority of people… You’re all for it on January 1, the first week goes off with ease. Week 2, not so easy, but you still manage. In week 3 other priorities take precedence, and then week 4…. Resolution? What...

2013 in Review

Parrish Consulting and our clients enjoyed a very successful 2013.  Following are a few reflections as we begin our 8th year of service.  As always, we continue to focus on our client partners’ achievements, and think about ways to continue improving our mutual...

Leveraging Your Marketing Dollars: Part 2

This is part 2 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success) Building Your Walls: Marketing Tools When it comes to creating your marketing tools, it’s important to know your audience.  The audience you serve is...

Are your prospects casual observers? Or raving fans?

Before your board can work for you and help move your mission forward, you have to ensure the right people are on board.  You need diversity of skill set, connectivity, experience, and demographics.  Many Parrish Consulting clients are familiar with our board...

Leveraging Your Marketing Dollars: Part 3

This is part 3 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success Decorating The Outside: Building a Cohesive Brand Identity What is a brand? It’s not just your logo, tagline, or a particular graphic. These items are all...