Leveraging Your Marketing Dollars: Part 2

This is part 2 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success) Building Your Walls: Marketing Tools When it comes to creating your marketing tools, it’s important to know your audience.  The audience you serve is...

Leveraging Your Marketing Dollars: Part 1

(This is part 1 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success) Building Your Foundation: The Case for Support The Case for Support is a document that explains the need for your work as an organization, the impact you...

Are your prospects casual observers? Or raving fans?

Before your board can work for you and help move your mission forward, you have to ensure the right people are on board.  You need diversity of skill set, connectivity, experience, and demographics.  Many Parrish Consulting clients are familiar with our board...

Leveraging Your Marketing Dollars: Part 3

This is part 3 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success Decorating The Outside: Building a Cohesive Brand Identity What is a brand? It’s not just your logo, tagline, or a particular graphic. These items are all...

Chimp My Mail – 10 Tips For Your e-Newsletter

With printing and mailing costs continuing to soar, the value of email newsletters is also on the rise. Email newsletters are an easy way to quickly dispense news about your organization, incurring minimal costs. Colorful images, graphics and videos are a breeze to...