Year-end appeals have been a proven successful fundraising strategy for nonprofits for many years. However, writing and executing effective year-end appeals can be challenging. This guide unlocks five key steps to crafting a year-end appeal that increases engagement...
It’s easy to forget the simple act of saying thank you. But for donors, a heartfelt expression of gratitude can make all the difference. It fosters a sense of connection, builds loyalty, and paves the way for future support. [Image description: A white card with black...
Often, fundraisers think that cultivation is purely about asking a donor for a specific amount of money. We disagree. The process of cultivation, when successful, means that when you meet with a donor, instead of saying, “We would like you to consider a gift of...
There are several things that make for a successful year-end campaign, but planning is likely at the top of the list! When you plan ahead, it allows you to be proactive in crafting a great letter, segmenting your mailing list well, getting your board involved, and...
There’s no magical solution to growing your fundraising, but there are some key strategies that – when applied consistently – will help you make progress on your fundraising outcomes. Here are some practical ways to prioritize your efforts toward...
Looking for a simple way to share your mission with your community? Isn’t it about time everyone knew how great you were and what services you offered? Hosting a regular, monthly tour at your organization can do just that. A tour is a simple point of entry event...
