2013 in Review

Parrish Consulting and our clients enjoyed a very successful 2013.  Following are a few reflections as we begin our 8th year of service.  As always, we continue to focus on our client partners’ achievements, and think about ways to continue improving our mutual...

Leveraging Your Marketing Dollars: Part 2

This is part 2 of 3 from our April Roundtable: Leveraging Your Marketing Dollars to Increase Fundraising Success) Building Your Walls: Marketing Tools When it comes to creating your marketing tools, it’s important to know your audience.  The audience you serve is...

LYBUNT? What language is that?!

When it comes to knowing who your donors are in your database, you may have heard of the term LYBUNT. Just in case you haven’t, a LYBUNT is a donor who gave “Last Year But Unfortunately Not This” Year. If you’re looking at your donation reports for 2012 and want to...

The Value of Third Party Endorsements

Donors support nonprofits for a variety of reasons. Some will give simply because they love what you do. Some appreciate knowing your impact on specific numbers of people. Others will give because of those reasons, but only when they get a closer look at your business...