Advance your mission.
Evaluate community support and create a plan that works.
Mary Free Bed Rehabilitation Hospital
$66 million advancement project; $16 million in philanthropy
Mary Free Bed is a regional leader in rehabilitation services, providing treatment to more than 30,000 patients per year. In less than four years, they established a Foundation, and then completed a $66 million project to renovate existing facilities, build a new building and add services. This total included a $16 million philanthropic component, with the rest coming from other sources. They actually exceeded their goal, raising $17 million through gifts.
Mary Free Bed has, for many years, received generous philanthropic support from its Guild members. However, in order to achieve the organization’s vision of greatly expanded service, they needed to develop a robust annual fundraising function to complement the Guild. Mary Free Bed approached Kennari Consulting in 2012 for assistance in starting up their Foundation and building their annual fundraising capability. We helped them:
- Create a 5-year proforma to anticipate fundraising costs and structure funding
- Establish a development department and hire staff
- Complete a feasibility study for a capital campaign
- Implement an annual fund program
- Create a planned giving program
We implemented our complete model of fundraising with Mary Free Bed, helping them follow each step to achieve both campaign as well as annual fundraising success. We drew upon a variety of our team members and their skills to help the Foundation achieve its goal. In just four short years, the Foundation achieved the following:
- Completed (and exceeded) a $16 million capital campaign
- Implemented donor communications and solicitations through quarterly newsletters and a year-end appeal
- Established a Community Engagement Committee of 22 members for the purpose of connecting others to the mission
- Launched two successful annual events for fundraising and donor acquisition
“Kennari Consulting was extremely helpful to us when we established the Mary Free Bed Rehabilitation Hospital Foundation. We were able to get “up and running” in very little time with new donor software implementation, a successful first-time annual appeal, a comprehensive feasibility study, and a successful $16 million capital campaign. Their insight on best practices and the philanthropic community in Grand Rapids has been invaluable.”
Major Gifts and Donor Relations Director
Mary Free Bed Rehabilitation Hospital Foundation
The Kroc Center
$57 million project; $15 million in philanthropy
In 2004, Mrs. Joan Kroc left a charitable gift of $1.7 billion to The Salvation Army. Her gift was designated for 25-30 new youth and family centers throughout the country. The Salvation Army in Grand Rapids knew there was a tremendous need for the kinds of services that could be provided in a Kroc Center. They wanted to apply, but needed help with the application and the fundraising component. We helped them raise $15.5 million in philanthropic funds to move forward with this project.
The grant requirements for the Kroc Center included significant demographic research, as well as a needs assessment that would link specific building features and programming to the particular needs of the community. We helped The Salvation Army:
- Complete its demographic research
- Identify an appropriate site for the center based on research findings
- Implement a carefully-designed campaign to secure the necessary philanthropic funds
- Train the campaign cabinet
- Engage the public in fundraising at the appropriate point
- Develop ongoing annual fundraising strategies to help with operating expenses
The Kroc Center opened in 2010. A recent independent study documented a “halo effect” on the local economy of more than $8 million in just one year. The Kroc Center has more than repaid the community investment, and serves thousands of people each year with unparalleled excellence and commitment.
Mackinac Straits Healthcare System
$46 million capital project; $5.5 million in philanthropy
$9 million capital project; $2.5 million in philanthropy
Mackinac Straits Healthcare System serves the 12,000 residents of Mackinac County, along with more than two million annual tourists. Over the course of six years and two project phases, the Healthcare System has invested $55 million in new facilities and expanded services, including $8 million in philanthropic and in-kind gifts.
We began working with the Mackinac Straits Healthcare System in 2010 to support their aggressive growth plans. This is a challenging geographic area in which to work, because so much of the donor base is seasonal. Timing and prompt execution of fundraising strategies are important keys to success.
We assisted them with:
- A recommendation to form a 501(c)(3) Foundation
- Conducting feasibility studies
- Phasing their projects for community adoption
- Building donor relationships
- Cultivating donors for lead gifts
- Communicating project progress and keeping donors engaged
- Donor acquisition events
- Securing repeat gifts throughout the phases
- Training the Foundation Board and Campaign Cabinet in fundraising techniques
“USDA Rural Development provided the capital to build our facilities; however, we needed an effective, organized and successful fundraising campaign for our equipment and information technology needs. Running a campaign in northern Michigan is challenging because of the seasonal population. Kennari ensured a timely and efficient process. They were instrumental in maintaining enthusiasm with donors every step of the way. We are thrilled with the results and with how efficiently we completed the work.”
President and CEO
YWCA West Central Michigan
$6.2 million advancement campaign
YWCA West Central Michigan serves almost 5,000 people per year, primarily women and children who are victims of domestic and sexual violence. They needed to cultivate their donor base in preparation for a $6.2 million campaign. They met their goal and were also able to secure an additional $1 million grant. This allowed them to maintain the original scope of their capital renovation plans in the face of rising construction costs.
The YWCA worked with Kennari Consulting to evaluate their donor base and create a targeted plan for donor cultivation. Then, when the time was right, they could begin their project and start raising funds for the renovation.
We helped them:
- Identify donors who had growth potential
- Create an individual cultivation plan for their top 50 donors, as well as more generalized plan for their top 300 donors
- Engage volunteers to assist with donor development
- Implement a successful capital, raising $7.2 million
YWCA West Central Michigan
"Having expertise and community knowledge at the table is key to a successful campaign. Kennari’s staff possesses both. As a result of the YWCA’s Transformation Campaign, the way our organization is able to support those who turn to us is greatly improved."
YWCA West Central Michigan